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International marketing /

Cateora, Philip R.

International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - 14th ed. - Boston : McGraw-Hill/Irwin, c2009. - xxxi, 711p. : ill. (chiefly col.) ; 28 cm.

Includes index.

9780071288385


Export marketing
International business enterprises