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Marketing today /

Oliver, Gordon, 1941-

Marketing today / Gordon Oliver. - 3rd ed. - Hemel Hempstead ; New York : Prentice-Hall, 1990. - xv, 525 p. : ill. ; 23 cm.

Includes bibliographical references and index

ISBN: 0135566061 (pbk.)

Subjects--Topical Terms:
Marketing.

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