Marketing research in a marketing environment /
Dillon, William R.,.
Marketing research in a marketing environment / / William R. Dillion, Thomas J. Madden, Neil H. Firtle. - 3rd ed. - Burr Ridge, Ill. : : Irwin, , c1994. - xxii, 760 p. : : ill. ; ; 24 cm.
Includes bibliographical references and indexes.
0256105170
Marketing research.
Marketing research in a marketing environment / / William R. Dillion, Thomas J. Madden, Neil H. Firtle. - 3rd ed. - Burr Ridge, Ill. : : Irwin, , c1994. - xxii, 760 p. : : ill. ; ; 24 cm.
Includes bibliographical references and indexes.
0256105170
Marketing research.