Essentials of marketing research /
Zikmund, William G.
Essentials of marketing research / William G. Zikmund. - 2nd ed. - Mason, Ohio : Thomson, c2003. - 452 p. : ill.
Includes index.
0324182570
Marketing research.
Essentials of marketing research / William G. Zikmund. - 2nd ed. - Mason, Ohio : Thomson, c2003. - 452 p. : ill.
Includes index.
0324182570
Marketing research.