Innovation management and new product development /
Trott, Paul.
Innovation management and new product development / Paul Trott. - 2nd ed. - Harlow : Financial Times Prentice Hall, 2002. - xvii, 426 p. : ill. ; 25 cm.
Previous ed.: London : Financial Times Pitman, 1998.
Includes bibliographical references and index.
0273655604
New products.
Innovation management and new product development / Paul Trott. - 2nd ed. - Harlow : Financial Times Prentice Hall, 2002. - xvii, 426 p. : ill. ; 25 cm.
Previous ed.: London : Financial Times Pitman, 1998.
Includes bibliographical references and index.
0273655604
New products.