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Essentials of marketing research /

Proctor, Tony.

Essentials of marketing research / Tony Proctor. - 4th ed. - Harlow, England ; New York : Financial Times/Prentice Hall, 2005. - xxiii, 591 p. : ill., maps ; 25 cm.

Previous ed.: 2002.

Includes bibliographical references (p. [559]-576) and index.

ISBN: 0273694944

Subjects--Topical Terms:
Marketing research.

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