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Using sex in ads :

Chai, Catherine Kah Yam.

Using sex in ads : to what extent sex really sells or is it being 'abused'?/ by Catherine Chai Kah Yam. - 2007. - 25 p. : ill. ; 30 cm.

Located at Red Spot Room.

Dissertation (BA. (Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2007.

Includes bibliographical references.

ISBN: ISBN001175

Subjects--Topical Terms:
Advertising--social aspects.
Sex Role In Advertising.

Dewey Class. No.: 659.1042/

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