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020 | _a9780471401797 | ||
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_a201002111801 _bVLOAD _c201002111642 _dVLOAD _y201002111449 _zVLOAD |
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090 | _a394.2068 HOY | ||
100 | 1 | _aHoyle, Leonard H. | |
245 | 1 | 0 |
_aEvent marketing : _bhow to successfully promote events, festivals, conventions, and expositions / _cLeonard H. Hoyle. |
260 |
_aNew York : _bJ. Wiley, _c2002. |
||
300 |
_axxiv, 224 p. : _bill. ; _c25 cm. |
||
440 | 4 | _aThe Wiley event management series. | |
504 | _aIncludes bibliographical references and index. | ||
591 |
_aL00551 _b10/07/09 _cBUS _dUniversity Book Store |
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592 |
_aSJ004665 _b10/08/09 |
||
650 | 0 |
_aSpecial events _xMarketing. |
|
999 |
_c9390 _d9390 |