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001 vtls000012576
003 MY-PjKIC
005 20200206134402.0
008 100211t2002 000 0 eng d
020 _a9780471401797
035 _a9780471401797
039 9 _a201002111801
_bVLOAD
_c201002111642
_dVLOAD
_y201002111449
_zVLOAD
090 _a394.2068 HOY
100 1 _aHoyle, Leonard H.
245 1 0 _aEvent marketing :
_bhow to successfully promote events, festivals, conventions, and expositions /
_cLeonard H. Hoyle.
260 _aNew York :
_bJ. Wiley,
_c2002.
300 _axxiv, 224 p. :
_bill. ;
_c25 cm.
440 4 _aThe Wiley event management series.
504 _aIncludes bibliographical references and index.
591 _aL00551
_b10/07/09
_cBUS
_dUniversity Book Store
592 _aSJ004665
_b10/08/09
650 0 _aSpecial events
_xMarketing.
999 _c9390
_d9390