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| 090 | _a658.4038 MAR | ||
| 100 | 1 | 0 | _aMarshall, Kimball P. |
| 245 | 1 | 0 |
_aMarketing information systems : _b: creating competitive advantage in the information age / _c/ Kimball P. Marshall. |
| 260 |
_aDanvers : _b: Boyd & Fraser, _c, c1996. |
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| 300 |
_axi, 164 p. : _b: ill. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aModern computer-based data acquisition and dissemination systems are radically changing the practice of marketing management. Written from a marketing perspective, this book systematically introduces how the use of electronic data resources can enhance competitive advantage in the marketplace. | ||
| 591 | _dGlobe Enterprise | ||
| 592 | _a005217 | ||
| 650 | 0 |
_aMarketing _xData processing. |
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| 999 |
_c7034 _d7034 |
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