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| 082 | _a658.802 CRA 1999 | ||
| 090 | _a658.802 CRA | ||
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic marketing management cases / _cDavid W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. |
| 250 | _a6th ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _c1999 |
||
| 300 |
_a624 p. : _bill. + _e1 computer disk (3 1/2 in.). |
||
| 440 | 4 | _aThe Irwin/McGraw-Hill series in marketing. | |
| 504 | _aIncludes bibliographical references and index. | ||
| 538 | _aSystem requirements for accompanying disk: IBM PC or compatible, Windows 3.1 or higher, Excel 4.0 or higher. | ||
| 650 | 0 |
_aMarketing _vCase studies. |
|
| 700 | 1 | _aLamb, Charles W. | |
| 700 | 1 | _aCrittenden, Victoria Lynn. | |
| 942 |
_2ddc _c3 |
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