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035 _a(OCoLC)1363830016
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_z(OCoLC)1361716013
040 _aGW5XE
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082 0 4 _a658.4/038028546782 FRA 2023
_223/eng/20230123
100 1 _aFrank, Roland,
_0https://id.loc.gov/authorities/names/nr96000887
_eauthor
245 1 0 _a:Cloud Transformation: The Public Cloud Is Changing Businesses.
264 1 _aWiesbaden :
_bSpringer Gabler,
_c[2023]
264 4 _c©2023
300 _axix, 269 pages :
_billustrations
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index
505 0 _aForeword - 1. Do you remember Daimler, RTL and Siemens? - 2. Everything is going digital. - 3. The path to the zero marginal cost economy. - 4. Cloud - automated IT value creation . Cloud IT vs. classic IT - calculation for the controller -- 6. Mastering software as a core competence -- 7. Falling transaction costs and the new network economy -- 8. The cloud transformation -- 9. Cloud transformation - like the public Cloud companies are changing
520 _aIn this book you will learn how the public cloud is significantly changing the cost structures of digital business models and thus existing markets. The relationships between the cloud architectures used, the organization of the company and the price and business models are outlined. These guidelines can be adopted easily in your own company. The authors explain how more and more markets are becoming digital markets and what role marginal costs play. They describe how cloud-based IT is disrupting classic IT enabling small teams to build scalable business models at zero marginal costs with little investment. The economic effects are illustrated by with the help of useful examples. The reader gets an overview of the most relevant factor to improve competitiveness of digital business models. This book is a translation of the original German 1st edition, Cloud-Transformation by Roland Frank, Gregor Schumacher and Andreas Tamm published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2019. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content. The authors Prof. Dr. Roland Frank is the dean of the media and communication management department at the Media Design University of Applied Sciences in Munich. Gregor Schumacher is responsible for the AI and cloud strategy as well as the incubation of new business ideas at Arvato Systems, a subsidiary of the Bertelsmann media company. Andreas Tamm is Lead Enterprise Architect at Arvato Systems and previously worked as a freelance software architect for over 20 years
546 _aTranslated from German
650 0 _aBusiness information services.
_0https://id.loc.gov/authorities/subjects/sh85018267
650 0 _aCloud computing.
_0https://id.loc.gov/authorities/subjects/sh2008004883
655 4 _aElectronic books
700 1 _aSchumacher, Gregor,
_eauthor
700 1 _aTamm, Andreas,
_eauthor
710 2 _aOhio Library and Information Network.
_0https://id.loc.gov/authorities/names/no95058981
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_c3
999 _c60363
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