000			02910cam a2200469 i 4500
001			a45085683
003			SIRSI
005			20250424095033.0
008			231019t20242024nyua b 001 0 eng
020			_a9781266114762 _q(paperback)
020			_a1266114769 _q(paperback)
035			_a(OCoLC)1404816436
040			_aTULIB _beng _erda _cTULIB _dTULIB _dFUG _dOCLCO _dOCLCQ _dOCLCL _dOCLCF _dOCLCO _dOCLCQ _dUtOrBLW
043			_an-us---
050		4	_aHF5415.33.U6 _bM68 2024
082	0	4	_a658.8/342 MOT 2024 _qOCoLC _223/eng/20231120
100	1		_aMothersbaugh, David L., _eauthor. _0http://id.loc.gov/authorities/names/no2006133827 _4http://id.loc.gov/vocabulary/relators/aut
245	1	0	_aConsumer Behavior: Building Marketing Strategy. International Student Edition
250			_a15th ed., International Student ed.
264		1	_aNew York, NY : _bMcGraw Hill LLC, _c[2024]
264		4	_c©2024
300			_axxiii, 824 pages : _bcolor illustrations ; _c26 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and indexes.
505	0		_aConsumer Behavior and Marketing Strategy -- Cross-Cultural Variations in Consumer Behavior -- The Changing American Society: Values -- The Changing American Society: Demographics and Social Stratification -- The Changing American Society: Subcultures -- The American Society: Families and Households -- Group Influences on Consumer Behavior -- Perception -- Learning, Memory, and Product Positioning -- Motivation, Personality, and Emotion -- Attitudes and Influencing Attitudes -- Self-Concept and Lifestyle -- Situational Influences -- Consumer Decision Process and Problem Recognition -- Information Search -- Alternative Evaluation and Selection -- Outlet Selection and Purchase -- Post Purchase Processes, Customer Satisfaction, and Customer Commitment -- Organizational Buyer Behavior -- Marketing Regulation and Consumer Behavior.
650		0	_aConsumer behavior _zUnited States. _0http://id.loc.gov/authorities/subjects/sh2008100113
650		0	_aMarket surveys _zUnited States. _0http://id.loc.gov/authorities/subjects/sh2008107147
650		4	_aConsumers _zUnited States.
650		4	_aConsumer behavior _zUnited States.
650		4	_aMarket surveys _zUnited States.
650		4	_aConsumer behavior _zUnited States _xCase studies.
650		6	_aConsommateurs _xComportement _zÉtats-Unis.
650		6	_aÉtudes de marché _zÉtats-Unis.
650		7	_aConsumer behavior. _2fast
650		7	_aMarket surveys. _2fast
651		7	_aUnited States. _2fast
700	1		_aKleiser, Susan Bardi, _eauthor. _0http://id.loc.gov/authorities/names/n2019034155 _4http://id.loc.gov/vocabulary/relators/aut
700	1		_aHawkins, Del I., _eauthor. _0http://id.loc.gov/authorities/names/n80060509 _4http://id.loc.gov/vocabulary/relators/aut
942			_2ddc _c3
999			_c60304 _d60304