000 02276cam a22003375i 4500
001 21180368
003 fcuc
005 20221109144620.0
008 190903s2020 nyu 000 0 eng
010 _a 2019949446
020 _a9780367178710
_q(hardback)
020 _a9780367178727
_q(paperback)
020 _z9780429296444
_q(ebook)
040 _aDLC
_beng
_erda
_cDLC
042 _apcc
082 _a302.2072 BOY 2020
100 1 _aBoyle, Michael P,
_eauthor.
245 1 0 _aApplied communication research methods :
_bgetting started as a researcher /
_cMichael P Boyle, Mike Schmierbach.
250 _a2nd.
263 _a2004
264 1 _aNew York :
_bRoutledge,
_c2020.
300 _apages cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
520 _a"A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, observation research, while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including: Research in Depth - examples of methods as applied in scholarly research Reflect and React - problems and issues that promote reflection and discussion Voices from Industry - Q&As with professionals working in communication industries End-of-unit activities - exercises that reinforce concepts and content The text is ideally suited to both undergraduate and graduate courses in mass communication research methods. Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle"--
_cProvided by publisher.
700 1 _aSchmierbach, Mike,
_eauthor.
906 _a0
_bibc
_corignew
_d2
_eepcn
_f20
_gy-gencatlg
942 _2ddc
_c3
999 _c59989
_d59989