000			02068aam a22004451i 4500
999			_c58968 _d58968
001			021044186
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005			20210804181557.0
006			m || d |
007			cr |||||||||||
008			170821s2014 xxk||||eo |||| ||eng
015			_aGBB7L4299 _2bnb
020			_a9780273786573 _q(PDF)
020			_a0273786571
035			_a(Uk)018586985
037			_a9780273786573 _bIngram Content Group
040			_aUk _beng _cUk
042			_aukblsr
082	0	4	_a658.872 CHA 2015 _223
100	1	0	_aChaffey, Dave, _d1963- _eauthor.
245	1	0	_aDigital business and E-commerce management : _bstrategy, implementation and practice / _cDave Chaffey.
250			_a6th edition
264		1	_aHarlow, United Kingdom : _bPearson, _c2015.
300			_a1 online resource (712 pages).
336			_atext _2rdacontent
337			_acomputer _2rdamedia
338			_aonline resource _2rdacarrier
500			_aAcademic
505	0		_aPart 1: Introduction; 1. Introduction to digital business and e-commerce; 2. Marketplace analysis for e-commerce; 3. Managing digital business infrastructure; 4. E-environment; Part 2: Strategy and applications; 5. Digital business strategy; 6. Supply chain management; 7. E-procurement; 8. Digital marketing; 9. Customer relationship management; Part 3: Implementation; 10. Change management; 11. Analysis and design; 12: Digital business service implementation and optimisation.
650		0	_aElectronic commerce.
650		0	_aBusiness enterprises _xComputer networks.
650		7	_aBusiness enterprises _xComputer networks. _2fast _0(OCoLC)fst00842531
650		7	_aElectronic commerce. _2fast _0(OCoLC)fst00906906
650	1	7	_aMarketing. _2gtt _0(NL-LeOCL)078583810
650	1	7	_aE-business. _2gtt _0(NL-LeOCL)227867548
655		7	_aLeermiddelen (vorm) _2gtt _0(NL-LeOCL)088143767
856			_uhttps://firstcityuniversity.sharepoint.com/:b:/s/FirstCityUC-eBooksCollections11/EeG2gk6UX_pCgin6bV0Ri64BbdCToDEP9JjHnER-NXYxLA?e=MKV8pz _yClick here to access online
942			_2ddc _cER