000 04822cam a2200769Ii 4500
001 ocn919683014
003 OCoLC
005 20201015091845.0
006 m o d
007 cr cnu|||unuuu
008 150902t20162016gau obfs 000 0 eng d
040 _aYDXCP
_beng
_erda
_epn
_cYDXCP
_dTXA
_dMNT
_dKEU
_dOCLCF
_dOCLCA
_dOCLCQ
_dOCLCO
_dN$T
_dFTU
_dGZM
_dCOO
_dAGLDB
_dICA
_dVGM
_dSAV
_dD6H
_dOCLCA
_dOCLCQ
_dOCLCO
_dVNS
_dOCLCQ
_dVTS
_dOCLCQ
_dOCLCO
_dAUW
_dSNK
_dBTN
_dMHW
_dINTCL
_dOCLCQ
_dTKN
_dOCLCO
_dSTF
_dOCLCA
019 _a921507417
020 _a9781577832300
_q(electronic bk.)
020 _a1577832302
_q(electronic bk.)
020 _z9781577832249
_q(print edition)
020 _z1577832248
_q(print edition)
029 1 _aDEBSZ
_b489852025
035 _a(OCoLC)919683014
_z(OCoLC)921507417
043 _an-us---
050 4 _aHF5415.1263
_b.M56 2016
072 7 _aBUS
_x082000
_2bisacsh
072 7 _aBUS
_x041000
_2bisacsh
072 7 _aBUS
_x042000
_2bisacsh
072 7 _aBUS
_x085000
_2bisacsh
082 0 4 _a658.8/04
_223
049 _aMAIN
100 1 _aMiller, Richard K.
_q(Richard Kendall),
_d1946-
_eauthor.
_4aut
_0http://id.loc.gov/authorities/names/n79045108
245 1 0 _aBusiness-to-business marketing 2016-2017 /
_cby Richard K. Miller and Kelli Washington.
250 _a2nd edition.
264 1 _aLoganville, GA :
_bRichard K. Miller & Associates,
_c[2016]
264 4 _c�2016
300 _a1 online resource (335 pages).
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aRKMA market research handbook series,
_x2472-4955
588 0 _aOnline resource; title from PDF title page (viewed September 7, 2015).
504 _aIncludes bibliographical references (pages 331-335).
505 0 0 _gPART I.
_tMARKET OVERVIEW --
_g1.
_tBusiness-To-Business Marketing --
_g2.
_tB2B Spending --
_g3.
_tState Of B2B Marketing --
_g4.
_tDigital Marketing Strategy --
_g5.
_tDigital Marketing Insights.
505 8 0 _gPART II.
_tMARKET SEGMENTATION --
_g6.
_tBusiness & Workforce Counts --
_g7.
_tNAICS --
_g8.
_tDistribution Channels --
_g9.
_tBusiness Directories & Databases --
_g10.
_tDirect Marketing Lists.
505 8 0 _gPART III.
_tMARKETING & SALES --
_g11.
_tContent Marketing --
_g12.
_tCustomer Experience --
_g13v Customer Relationship Management --
_g14.
_tData-Driven Marketing --
_g15.
_tDirect Marketing --
_g16.
_tEvent Marketing --
_g17.
_tInbound Marketing --
_g18.
_tLead Generation --
_g19.
_tLead Management --
_g20.
_tMarket Research --
_g21.
_tMarketing Analytics --
_g22.
_tMarketing Automation --
_g23.
_tNetworking --
_g24.
_tProduct Marketing --
_g25.
_tPromotional Events --
_g26.
_tSales Staff.
505 8 0 _gPART IV.
_tTRADE SHOWS --
_g27.
_tTrade Show Marketing --
_g28.
_tLargest Trade Shows --
_g29.
_tConvention Centers.
505 8 0 _gPART V.
_tADVERTISING --
_g30.
_tAdvertising Agencies --
_g31.
_tB2B Media --
_g32.
_tSponsorships --
_g33.
_tTop Advertisers.
505 8 0 _gPART VI.
_tDigital Marketing --
_g34.
_tB2B E-Commerce --
_g35.
_tEmail --
_g36.
_tMobile Marketing --
_g37.
_tSearch --
_g38.
_tSocial Media Marketing --
_g39.
_tVideo Marketing --
_g40.
_tWebsite Traffic.
505 8 0 _gAppendix A.
_tAcademic Centers --
_gAppendix B.
_tAcademic -- MBA Marketing Programs
_gAppendix C.
_tAcademic-Ph. D./DBA Marketing Programs --
_gAppendix D.
_tAnalysts --
_gAppendix E.
_tAssociations --
_gAppendix F.
_tB2B Marketing Blogs --
_gAppendix G.
_tOnline Resources --
_gAppendix H.
_tPeriodicals --
_gAppendix I.
_tServices For Research & Strategy --
_gAppendix J.
_tSmall Business Development Centers.
590 _aeBooks on EBSCOhost
_bEBSCO eBook Subscription Academic Collection - Worldwide
650 0 _aIndustrial marketing
_zUnited States.
650 0 _aIndustrial marketing
_zUnited States
_vStatistics.
650 7 _aBUSINESS & ECONOMICS
_xIndustrial Management.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xManagement.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xManagement Science.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xOrganizational Behavior.
_2bisacsh
650 7 _aIndustrial marketing.
_2fast
_0(OCoLC)fst00971345
651 7 _aUnited States.
_2fast
_0(OCoLC)fst01204155
655 7 _aStatistics.
_2fast
_0(OCoLC)fst01423727
655 7 _aStatistics.
_2lcgft
_0http://id.loc.gov/authorities/genreForms/gf2014026181
655 4 _aElectronic books.
700 1 _aWashington, Kelli D.,
_eauthor
_4aut
710 2 _aRichard K. Miller & Associates,
_eissuing body.
830 0 _aRKMA market research handbook series.
_x2472-4947
856 4 0 _uhttps://libproxy.firstcity.edu.my:8443/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1205931
938 _aEBSCOhost
_bEBSC
_n1205931
938 _aYBP Library Services
_bYANK
_n12592222
938 _aYBP Library Services
_bYANK
_n12905324
994 _a92
_bMYFCU
999 _c57970
_d57970