| 000 | 01402cam a2200385Mc 4500 | ||
|---|---|---|---|
| 001 | ocn954123336 | ||
| 003 | OCoLC | ||
| 005 | 20201015092650.0 | ||
| 006 | m d | ||
| 007 | cr ||||||||||| | ||
| 008 | 181213s2016 gw o u000 u eng d | ||
| 040 |
_aHEBIS _bger _erda _cHEBIS |
||
| 020 | _a9783110857245 | ||
| 020 | _a3110857243 | ||
| 024 | 7 |
_a10.1515/9783110857245 _2doi |
|
| 035 | _a(DE-599)HEB43994578X | ||
| 035 | _a(OCoLC)954123336 | ||
| 035 | _a(OCoLC)954123336 | ||
| 050 | 4 | _aHF5803 | |
| 082 | 4 |
_a659.1 _223/eng |
|
| 049 | _aMAIN | ||
| 100 | 1 |
_aKoschnick, Wolfgang J. _eVerfasser _4aut |
|
| 245 | 0 | 0 |
_aStandard Dictionary of Advertising, Mass Media and Marketing _bEnglish-German _cWolfgang J. Koschnick |
| 250 | _a1983 | ||
| 264 | 1 |
_aBerlin _bDe Gruyter _c[2016] |
|
| 264 | 2 |
_aBerlin _bWalter de Gruyter GmbH |
|
| 300 | _a1 Online-Ressource (476 p.) | ||
| 336 |
_aText _btxt _2rdacontent |
||
| 337 |
_aComputermedien _bc _2rdamedia |
||
| 338 |
_aOnline-Ressource _bcr _2rdacarrier |
||
| 588 | _aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 23. Nov 2018) | ||
| 590 |
_aeBooks on EBSCOhost _bEBSCO eBook Subscription Academic Collection - Worldwide |
||
| 856 | 4 | 0 | _uhttps://libproxy.firstcity.edu.my:8443/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1587690 |
| 994 |
_a92 _bMYFCU |
||
| 999 |
_c57015 _d57015 |
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