000			02134cam a2200433 i 4500
999			_c56679 _d56679
001			968690198
003			OCoLC
005			20200921085201.0
008			170113t20182018nyua b 001 0 eng
010			_a2016054719
020			_a9781259548147
020			_a1259548147
020			_a9781259921698
020			_a1259921697
020			_a1260152308
020			_a9781260152302
035			_a(OCoLC)968690198 _z(OCoLC)973290900 _z(OCoLC)973304817 _z(OCoLC)973384321 _z(OCoLC)973520559 _z(OCoLC)973771930 _z(OCoLC)973806980 _z(OCoLC)973896311 _z(OCoLC)1007262378
040			_aDLC _beng _erda _cDLC _dOCLCO _dOCLCF _dOCLCQ _dOSU _dYDX _dSISPL _dQGK _dKSU _dTKN _dAU@ _dI8M _dOCLCQ _dTHHCU _dNAUNA _dCMJ
042			_apcc
050	0	0	_aHF5823 _b.B387 2018
082	0	4	_a659.1 BEL 2018 _223
100	1		_aBelch, George E. _q(George Edward), _d1951- _eauthor
245	1	0	_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch
250			_aEleventh edition
264		1	_aNew York, NY : _bMcGraw-Hill Education, _c[2018]
264		4	_c2018
300			_a1 volume (various pagings) : _bcolor illustrations ; _c29 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and indexes
505	0		_aPart 1. Introduction to integrated marketing communications -- Part 2. Integrated marketing communications program situation analysis -- Part 3. Analyzing the communication process -- Part 4. Objectives and budgeting for integrated marketing communications programs -- Part 5. Developing the integrated marketing communications program -- Part 6. Monitoring, evaluation, and control -- Part 7. Special topics and perspectives
650		0	_aAdvertising
650		0	_aSales promotion
650		0	_aCommunication in marketing
700	1		_aBelch, Michael A., _eauthor
856			_uhttps://firstcityuniversity.sharepoint.com/:b:/s/FirstCityUC-eBooksCollections11/Eb8r-Is2f7JKoHfX_gUMWQcBPYJiG4PR37EFmjndmGYw8g?e=ot1dku _yClick here to access online
942			_2ddc _cER