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| 090 | _a659.1 NYL | ||
| 100 | 1 | 0 | _aNylen, David W. |
| 245 | 1 | 0 |
_aAdvertising : _b: planning, implementation, & control / _c/ David W. Nylen. |
| 250 | _a4th ed. | ||
| 260 | 0 |
_aCincinnati, Ohio : _b: College Division, South-Western Pub., _c, c1993. |
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| 300 |
_axiii, 754 p. : _b: ill. (some col.) ; _c; 24 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 999 |
_c5314 _d5314 |
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