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| 090 | _a658.8 BOY | ||
| 100 | 1 | _aBoyd, Harper W. | |
| 245 | 1 | 0 |
_aMarketing management : _ba strategic approach with a global orientation / _cHarper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larreche. |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston, Mass : _bIrwin/McGraw-Hill, _cc1998. |
||
| 300 |
_axxii, 547 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 591 | _dEmo Book Services | ||
| 592 | _a19102 | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aWalker, Orville C. | |
| 700 | 1 | _aLarreche, Jean-Claude. | |
| 999 |
_c528 _d528 |
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