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| 090 | _a658.8 LAN | ||
| 100 | 1 | 0 | _aLancaster, Geoffrey. |
| 245 | 1 | 0 |
_aEssentials of marketing : _btext and cases / _cGeoffrey Lancaster, Lester Massingham. |
| 250 | _a2nd ed. | ||
| 260 | 0 |
_aLondon _a; Singapore : _bMcGraw-Hill, _cc1993. |
|
| 300 |
_avii, 496 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xCase studies. |
|
| 700 | 1 | 0 | _aMassingham, Lester. |
| 999 |
_c511 _d511 |
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