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005 20210318110350.0
006 m o d
007 cr cnu---unuuu
008 160201s2016 paua ob 001 0 eng d
020 _a9780749471385
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020 _a0749471387
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020 _z9780749471378
020 _z0749471379
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035 _a(OCoLC)936332056
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037 _a7E6CA4D9-D54C-4254-9D12-57B1FC4A28A8
_bOverDrive, Inc.
_nhttp://www.overdrive.com
040 _aN$T
_beng
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049 _aMAIN
050 4 _aHF5415.1255
_b.E93 2016eb
072 7 _aBUS
_x082000
_2bisacsh
072 7 _aBUS
_x041000
_2bisacsh
072 7 _aBUS
_x042000
_2bisacsh
072 7 _aBUS
_x085000
_2bisacsh
082 0 4 _a658.827 EVE 2016
_223
084 _aBUS063000
_aBUS071000
_aBUS041000
_2bisacsh
100 1 _aEverett, Lesley,
_eauthor.
_0http://id.loc.gov/authorities/names/nb2002053995
245 1 0 _aCorporate brand personality :
_bre-focus your organization's culture to build trust, respect and authenticity /
_cLesley Everett.
264 1 _aPhiladelphia :
_bKogan Page,
_c2016.
300 _a1 online resource (xii, 192 pages) :
_billustrations
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _adata file
_2rda
504 _aIncludes bibliographical references and index.
505 0 _a1. Dilution of corporate values and loss of trust -- 2. Your brand from all angles -- 3. Employee brand and employer brand -- 4. Leadership 'off-brand' behaviours -- 5. Getting back on-message -- 6. Raising your visibility factor -- 7. Presentational brand.
520 _a"Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect, and strong values. Moving beyond simply how products are marketed and perceived, it explains how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including practical models to show how corporate culture and values can be managed and improved, author Lesley Everett provides real examples and case studies from sectors including hospitality, engineering, retail, and finance that show how employees' behaviors can deeply affect brand reputation through all areas of the organization. Incorporating a complete strategy from start to finish, this book will help managers and HR directors build visible leadership, project an authentic brand image, and reinforce the company's values"--
_cProvided by publisher.
520 _a"Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect and strong values. Moving beyond simply how products are marketed and perceived, it shows the reader how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including practical models to show how corporate culture and values can be managed and improved, Corporate Brand Personality also provides real examples and case studies from the Marriott Hotel Group and Water Wellbeing Group among others that show how people's behaviours can deeply affect brand reputation through all areas of the business. Incorporating a complete strategy from start to finish, this book will help the reader build visible leadership, project an authentic brand image and reinforce their company's values"--
_cProvided by publisher.
588 0 _aPrint version record.
590 _aeBooks on EBSCOhost
_bEBSCO eBook Subscription Academic Collection - Worldwide
650 0 _aBranding (Marketing)
_0http://id.loc.gov/authorities/subjects/sh2007006470
650 0 _aSocial responsibility of business.
_0http://id.loc.gov/authorities/subjects/sh90005735
650 0 _aCorporate culture.
_0http://id.loc.gov/authorities/subjects/sh85032896
650 0 _aConsumer behavior.
_0http://id.loc.gov/authorities/subjects/sh87006429
650 7 _aBUSINESS & ECONOMICS
_xStrategic Planning.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xLeadership.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xManagement.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xIndustrial Management.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xManagement Science.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xOrganizational Behavior.
_2bisacsh
650 7 _aBranding (Marketing)
_2fast
_0(OCoLC)fst01743755
650 7 _aConsumer behavior.
_2fast
_0(OCoLC)fst00876238
650 7 _aCorporate culture.
_2fast
_0(OCoLC)fst00879624
650 7 _aSocial responsibility of business.
_2fast
_0(OCoLC)fst01122851
655 4 _aElectronic books.
776 0 8 _iPrint version:
_aEverett, Lesley.
_tCorporate brand personality
_z9780749471378
_w(DLC) 2015040425
_w(OCoLC)913767826
856 4 0 _uhttps://libproxy.firstcity.edu.my:8443/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1162774
942 _2ddc
_cER