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008 151102s2015 enka ob 000 0 eng d
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019 _a934801062
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020 _a1785602322
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020 _a1785602330
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020 _a9781785602337
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080 _a658.8
082 0 4 _a658.848
_223
049 _aMAIN
245 0 0 _aInternational marketing in the fast changing world /
_cBarbara St�ottinger, Bodo B. Schlegelmilch, Shaoming Zou, editors.
264 1 _aBingley, UK :
_bEmerald Group Publishing Limited,
_c2015.
300 _a1 online resource :
_billustrations
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aAdvances in international marketing,
_x1474-7979 ;
_vvolume 26
504 _aIncludes bibliographical references.
588 0 _aOnline resource; title from PDF title page (EBSCO, viewed November 3, 2015).
505 0 _aRevisiting Uppsala through the lenses of new ventures : a longitudinal study of Norwegian firms / Geir Gripsrud, Auke Hunneman, Carl Arthur Solberg -- Internationalization through e-commerce. The case of multi-brand luxury retailers in the fashion industry / Simone Guercini, Andrea Runfola -- Internationalisation strategies and industry structure / Carl Arthur Solberg, Franc<U+0327>ois Durrieu -- Small-medium sized manufacturers' internationalization through retail store openings abroad : a study of the Italian fashion industry / Simone Guercini, Andrea Runfola -- A taxonomy of export-pricing strategies and their performance in international markets / Katharina Maria Hofer, Lisa Maria Niehoff, Gerhard A. Wu<U+0308>hrer -- Enhancing organizational performance of international SMEs through inter-firm marketing collaborations / Kayhan Tajeddini, Ulf Elg, Pervez N. Ghauri -- Examining causal relationships among international experience, perceived environmental uncertainty, market entry node, and international performance / Hui Xu [and others] -- International marketing in multinational company subsidiaries in emerging markets : a multi-dimensional approach / Debora Atala Pires [and others] -- The moderating roles of organizational learning and strategic flexibility on marketing strategic change and business performance: evidence from firms in Thailand / Amonrat Thoumrungroje -- Impact of acculturation, consumer affinity, and inverse COO effect on a supplier countrys image from exporting professional services to a host country : a conceptual framework / Roy Toffoli [and others] -- Perceived quality of Asian brands by U.S. consumers : case of cosmetic brand using age as a moderator / Sarah (Song) Southworth, Minjeong Kim -- Global brand attitude, perceived value, consumer affinity, and purchase intentions : a multidimensional view of consumer behavior and global brands / Nayyer Naseem, Swati Verma, Attila Yaprak.
520 _aVolume 26 of Advances in international marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of international marketers, entrepreneurial orientation, rise of emerging markets MNCs, cultural and institutional distances, organizational learning and knowledge transfer in MNCs, and international marketing strategies in fast changing environments. Collectively, the papers in Volume 26 shed significant light on many emerging issues and form a solid foundation for future research.
590 _aeBooks on EBSCOhost
_bEBSCO eBook Subscription Academic Collection - Worldwide
650 0 _aExport marketing.
_0http://id.loc.gov/authorities/subjects/sh85046502
650 7 _aBUSINESS & ECONOMICS
_xIndustrial Management.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xManagement.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xManagement Science.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xOrganizational Behavior.
_2bisacsh
650 7 _aSales & marketing management.
_2bicssc
650 7 _aExport marketing.
_2fast
_0(OCoLC)fst00918703
655 4 _aElectronic books.
700 1 _aSt�ottinger, Barbara,
_eeditor.
700 1 _aSchlegelmilch, Bodo B.,
_eeditor.
_0http://id.loc.gov/authorities/names/n89664174
700 1 _aZou, Shaoming,
_eeditor.
_0http://id.loc.gov/authorities/names/nb2011007943
776 1 _z9781785602337
830 0 _aAdvances in international marketing ;
_vv. 26.
_0http://id.loc.gov/authorities/names/no00013262
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