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090 _a005.74 BER
100 1 _aBerry, Michael J. A.
245 1 0 _aMastering data mining :
_bthe art and science of customer relationship management /
_cMichael J. A. Berry, Gordon Linoff.
260 _aNew York ;
_aChichester :
_bWiley Computer Publishing,
_cc2000.
300 _axviii, 494 p. ;
_c24 cm.
592 _aINV00561
650 0 _aData Mining.
650 0 _aCustomer relations
_xData processing.
650 0 _aMarketing
_xData processing.
650 0 _aBusiness
_xData processing.
700 1 _aLinoff, Gordon.
999 _c4177
_d4177