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008 001009s1992 nvua ob s001 0 eng d
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082 0 4 _a338.4/70718
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084 _a05.33
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084 _a06.23
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049 _aMAIN
100 1 _aCloud, Barbara Lee.
245 1 4 _aThe business of newspapers on the Western frontier /
_cBarbara Cloud.
260 _aReno :
_bUniversity of Nevada Press,
_c�1992.
300 _a1 online resource (xvii, 255 pages) :
_billustrations.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aWilbur S. Shepperson series in history and humanities ;
_vno. 33
504 _aIncludes bibliographical references (pages 229-243) and index.
506 _3Use copy
_fRestrictions unspecified
_2star
_5MiAaHDL
533 _aElectronic reproduction.
_b[S.l.] :
_cHathiTrust Digital Library,
_d2010.
_5MiAaHDL
538 _aMaster and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
_uhttp://purl.oclc.org/DLF/benchrepro0212
_5MiAaHDL
583 1 _adigitized
_c2010
_hHathiTrust Digital Library
_lcommitted to preserve
_2pda
_5MiAaHDL
588 0 _aPrint version record.
505 0 _aPt. I. Getting Started. 1. The Newspaper Frontier. 2. Ink-Stained Entrepreneurs -- pt. II. Income. 3. Building Circulation. 4. Advertising. 5. Job Printing -- pt. III. Expenses. 6. Setting Up Shop. 7. Staffing the Newspaper. 8. News Across the Miles. 9. Supplies and Services -- pt. IV. The Balance Sheet. 10. Pressures on the Press. 11. Obliterating the Frontier. 12. Success and Failure.
520 _aThe thousands of newspapers that were born on the far western frontier in the nineteenth century contributed to the West's social and political development. Newspapers also played an integral role in the region's economic growth because, whatever else motivated their publishers, newspapers were businesses. The Business of Newspapers on the Western Frontier examines the components of the western newspaper business between 1846 and 1890--circulation, advertising, labor, supplies, and other essentials--to show the kinds of problems frontier publishers faced in establishing and operating newspapers in the West. Starting with market conditions and the kinds of people who met the entrepreneurial challenges those conditions presented, the book moves through sources of income and principal expenditures to present a balance sheet that discusses reasons for the many failures and occasional successes. It shows that success or failure had more to do with business ability than journalistic prowess. In many respects frontier publishers' concerns mirrored those of small-town publishers everywhere, but the great distances and rapidly changing conditions of the West compounded the problems. The Business of Newspapers on the Western Frontier provides a behind-the-scenes look at newspaper operation in these challenging circumstances. In doing so, the book shows real people dealing with real problems and dispels many of the myths that cling to the frontier press.
546 _aEnglish.
590 _aeBooks on EBSCOhost
_bEBSCO eBook Subscription Academic Collection - Worldwide
650 0 _aNewspaper publishing
_xEconomic aspects
_zWest (U.S.)
_xHistory
_y19th century.
650 0 _aAmerican newspapers
_zWest (U.S.)
_xHistory
_y19th century.
650 0 _aFrontier and pioneer life
_zWest (U.S.)
651 0 _aWest (U.S.)
_xEconomic conditions
_y19th century.
_0http://id.loc.gov/authorities/subjects/sh85146150
650 7 _aBUSINESS & ECONOMICS
_xIndustries
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650 7 _aAmerican newspapers.
_2fast
_0(OCoLC)fst00807293
650 7 _aEconomic history.
_2fast
_0(OCoLC)fst00901974
650 7 _aFrontier and pioneer life.
_2fast
_0(OCoLC)fst00935370
650 7 _aNewspaper publishing
_xEconomic aspects.
_2fast
_0(OCoLC)fst01037085
651 7 _aWest United States.
_2fast
_0(OCoLC)fst01243255
650 1 7 _aUitgeverijen.
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650 1 7 _aDagbladbedrijven.
_2gtt
650 1 7 _aEconomische aspecten.
_2gtt
650 7 _aBook Studies & Arts.
_2hilcc
650 7 _aEducation.
_2hilcc
650 7 _aSocial Sciences.
_2hilcc
648 7 _a1800-1899
_2fast
655 7 _aHistory.
_2fast
_0(OCoLC)fst01411628
655 7 _aGeschiedenis (vorm)
_0(NL-LeOCL)088143147
_2gtt
655 4 _aElectronic books.
776 0 8 _iPrint version:
_aCloud, Barbara Lee.
_tBusiness of newspapers on the Western frontier.
_dReno : University of Nevada Press, �1992
_z0874171849
830 0 _aWilbur S. Shepperson series in history and humanities ;
_vno. 33.
_0http://id.loc.gov/authorities/names/n91092453
856 4 0 _uhttps://libproxy.firstcity.edu.my:8443/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=27948
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