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| 100 | 1 | _aWright, Ray. | |
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_aAdvertising / _cRay Wright. |
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_aNew York : _bPrentice Hall, _c1999. |
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_axii, 315 p. : _bill. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 592 | _a19860 | ||
| 650 | 0 | _aAdvertising. | |
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