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| 008 | 100211t1997 000 0 eng d | ||
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| 090 | _a658.575 CRA | ||
| 100 | 1 |
_aCrawford, C. Merle _q(Charles Merle), _d1924- |
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| 245 | 1 | 0 |
_aNew products management / _c/ C. Merle Crawford. |
| 250 | _a5th ed. | ||
| 260 |
_aChicago : _b: Irwin, _c, c1997. |
||
| 300 |
_axxix, 508 p. : _b: ill. ; _c; 25 cm. |
||
| 440 | 0 | _aIrwin series in marketing. | |
| 504 | _aIncludes bibliographical references (p. 453-455) and index. | ||
| 591 | _dGlobe Enterprise | ||
| 650 | 0 |
_aNew products _xManagement. |
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_c3016 _d3016 |
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