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| 100 | 1 | 0 | _aCravens, David W. |
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_aStrategic marketing cases and applications / _cDavid W. Cravens, Charles W. Lamb, Jr. |
| 250 | _a2nd ed. | ||
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_aHomewood, Ill. : _bR.D. Irwin, _c1986. |
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_axxi, 803 p. : _bill. ; _c25 cm. |
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| 440 | 0 | _aIrwin series in marketing. | |
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_aMarketing _xCase studies. |
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| 700 | 1 | 0 | _aLamb, Charles W. |
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