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008 920811s1993 nyua ob 001 0 eng d
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035 _a(OCoLC)42330962
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050 4 _aHF5415.2
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072 7 _aBUS
_x043060
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082 0 4 _a658.8/3
_220
049 _aMAIN
100 1 _aPope, Jeffrey L.
245 1 0 _aPractical marketing research /
_cJeffrey L. Pope.
250 _aNew, updated ed.
260 _aNew York :
_bAMACOM,
_c�1993.
300 _a1 online resource (x, 325 pages) :
_billustrations
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aThe role of research in business -- Choosing the interviewing method -- Step by step through a research project -- Solving specific marketing problems -- Research tools -- Working with research companies.
588 0 _aPrint version record.
590 _aeBooks on EBSCOhost
_bEBSCO eBook Subscription Academic Collection - Worldwide
650 0 _aMarketing research.
_0http://id.loc.gov/authorities/subjects/sh85081350
650 7 _aBUSINESS & ECONOMICS
_xMarketing
_xResearch.
_2bisacsh
650 7 _aMarketing research.
_2fast
_0(OCoLC)fst01010284
655 0 _aElectronic books.
655 4 _aElectronic books.
776 0 8 _iPrint version:
_aPope, Jeffrey L.
_tPractical marketing research.
_bNew, updated ed.
_dNew York : AMACOM, �1993
_z0814450865
_w(DLC) 92030310
_w(OCoLC)26502790
856 4 0 _uhttps://libproxy.firstcity.edu.my:8443/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2460
938 _aEBSCOhost
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938 _aYBP Library Services
_bYANK
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994 _a92
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