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_a201002111742 _bVLOAD _c201002111555 _dVLOAD _y201002111415 _zVLOAD |
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| 090 | _a658.8 RIC | ||
| 100 | 1 | _aRickard, Levela. | |
| 245 | 1 | 4 |
_aThe Financial Times marketing casebook / _cLevela Rickard and Kit Jackson. |
| 250 | _a2nd ed. | ||
| 260 |
_aHarlow, England : _bFinancial Times Prentice Hall, _c2000. |
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| 300 |
_aviii, 171 p. : _bill. ; _c25 cm. |
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| 520 | 1 | _a"This book is for use across the full range of marketing texts available from Financial Times/Prentice Hall. Examples of cases covered include: Teletubbies, Dixons, Nintendo, Heinz, Apple, Renault, Coca-cola and many more." "In addition an instructor's manual, available free to adopting lecturers, shows how the cases can be used within a course."--BOOK JACKET. | |
| 592 | _a10051 | ||
| 650 | 0 |
_aMarketing _vCase studies. |
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| 700 | 1 | _aJackson, Kit. | |
| 999 |
_c2680 _d2680 |
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