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| 001 | vtls000002193 | ||
| 003 | MY-PjKIC | ||
| 005 | 20200206112618.0 | ||
| 008 | 100211t2006 000 0 eng d | ||
| 020 | _a013196853X | ||
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| 090 | _a658.8 KOT | ||
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler, Kevin Keller. |
| 250 | _a12th ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson Prentice Hall, _cc2006. |
||
| 300 |
_axxxix, 729, [45] p. : _bill. (chiefly col.) ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 591 |
_aL00172 _b17/03/06 _cBUS _dGlobe Enterprise |
||
| 592 |
_a014126 _b17/05/06 |
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| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aKeller, Kevin Lane, _d1956- |
|
| 999 |
_c2005 _d2005 |
||