| 000 | 00843 a2200253 4500 | ||
|---|---|---|---|
| 999 |
_c18277 _d18277 |
||
| 003 | fcuc | ||
| 005 | 20200619150810.0 | ||
| 008 | 200619b ||||| |||| 00| 0 eng d | ||
| 020 |
_a9781292262062 _qPaperback |
||
| 040 | _cfcuc | ||
| 082 | _a659.1 ADV | ||
| 245 |
_aAdvertising and IMC : _bprinciples & practice / _cSandra Moriarty, Nancy Mitchell, Charles Wood, William Wells. |
||
| 250 | _aEleventh edition. | ||
| 260 |
_aHarlow : _bPearson, _cc2019. |
||
| 300 |
_a664 pages : _bcolor illustrations ; _c28 cm. |
||
| 500 | _aIncluding index. | ||
| 650 | 0 |
_9209 _aAdvertising |
|
| 650 | 0 |
_9210 _aCommunication in marketing |
|
| 700 | 1 |
_9211 _aMoriarty, Sandra E. _eauthor. _q(Sandra Ernst) |
|
| 700 | 1 |
_9212 _aMitchell, Nancy _eauthor. |
|
| 700 | 1 |
_9213 _aWood, Charles _eauthor. |
|
| 700 | 1 |
_9214 _aWells, William _eauthor. |
|
| 942 |
_2ddc _c3 |
||