000			01045nam a2200301 a 4500
999			_c18116 _d18116
001			vtls000018382
003			MY-PjKIC
005			20201007085149.0
008			190228s2018 xxu b 001 0 eng d
020			_a9781538101056
039		9	_a201906201027 _bnaqiuddin _c201904241604 _dfaridah7 _c201904241559 _dfaridah7 _c201904241555 _dfaridah7
040			_cfcuc
082			_a658.802 BLA
100	1		_aBlakeman, Robyn.
245	1	0	_aIntegrated marketing communication : _bcreative strategy from idea to implementation /​ _cRobyn Blakeman, University of Tennessee, Knoxville.
250			_a3rd ed.
264		0	_aLanham, Maryland : _bRowman &​ Littlefield, _c2018.
300			_a327 p. ; _c26 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
650		0	_aMarketing -- Management.
650		0	_aCommunication in marketing.
650		0	_aAdvertising.
942			_2ddc _c3