000			02261nam a2200205 a 4500
001			vtls000018166
003			MY-PjKIC
005			20200206154102.0
008			180516s2013 enka b 001 0 eng d
020			_a9781440320941
039		9	_y201805161031 _zfaridah7
090			_a686.2068 BUL
100	1		_aBullock, Adrian.
245	1		_aThe green design and print production handbook / _c​ Adrian Bullock &​ Meredith Walsh.
260			_aLewes, East Sussex : _bILEX, _c2013.
300			_a192 p. : _bcol. ill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 184-187) and index.
520			_aThe Green Design and Print Production Handbook shows you how you can create a green business culture, reduce your environmental footprint, and help the planet. Adopting a cradle-to-grave approach, the book explores green raw materials and green design, and how eco-friendly practices can be integrated into prepress, printing, distribution, and even "beyond the door," in relation to returns. The Green Design and Print Production Handbook looks at the global context and frameworks for action, the unique challenges facing the industry--be it book, magazine, or newspaper publishing, or print for packaging and promotion--and how it can respond. This book is for anyone who works with print, from publishers, printers, distributors, and retailers to writers, editors, designers, and sales reps, explaining how sustainable processes can be achieved without damaging the bottom line, and also introducing eco-friendly working practices that will benefit your business. The greening of business has become one of the dominant commercial issues of recent years, with eco-friendly mission statements proliferating and everyone aware of the urgent need to reduce their impact on the environment. Written by experts in the field, this is a guide to putting ecofriendly policies into action in the print industry. Immediately useful to everyone from publishers, editors and designers to production directors, print buyers and printers themselves, it supplies you with the information and tools you need to make sure that your creative and print process has a minimal negative impact on the world around us.
999			_c18071 _d18071