000 00925nam a2200265 a 4500
001 vtls000016918
003 MY-PjKIC
005 20200206153209.0
008 130325s2012 sz a b 001 0 eng d
020 _a9782940411870 (pbk.)
039 9 _a201303281101
_bnorliday
_c201303261621
_dfaridah7
_y201303250924
_zfaridah7
082 0 4 _a746.92
_223
090 _a687.0688 MOO
100 1 _aMoore, Gwyneth.
245 1 0 _aFashion promotion :
_bbuilding a brand through marketing and communication /
_cGwyneth Moore.
260 _aLausanne :
_bAVA Publishing,
_c2012.
300 _a176 p. :
_bill. ;
_c23 cm.
490 0 _aBasics fashion management ;
_v02
504 _aIncludes bibliographical references and index.
650 0 _aClothing trade
_xMarketing.
650 0 _aClothing trade
_xPublic relations.
650 0 _aFashion merchandising.
650 0 _aInternet marketing.
999 _c17182
_d17182