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| 008 | 100211s1998 nyua b 001 0 eng d | ||
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| 090 | _a658.802 HOO | ||
| 100 | 1 | _aHooley, Graham J. | |
| 245 | 1 | 0 |
_aMarketing strategy and competitive positioning / _cGraham J. Hooley, John A. Saunders, Nigel F. Piercy. |
| 250 | _a2nd ed. | ||
| 260 |
_aHarlow, England : _bPrentice Hall, _c1998. |
||
| 300 |
_a482 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 592 | _a20459 | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aTagret marketing. | |
| 700 | 1 | _aPiercy, Nigel. | |
| 700 | 1 |
_aSaunders, John A., _d1946- |
|
| 999 |
_c16982 _d16982 |
||