000 01147nam a2200289 a 4500
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003 MY-PjKIC
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008 120627s2010 enka b 001 0 eng d
020 _a9780470747094 (pbk.)
020 _a0470747099 (pbk.)
039 9 _a201207201033
_bnorliday
_c201207200939
_dfaridah7
_y201206270909
_zfaridah7
082 0 0 _a658.4012
_222
090 _a658.4012 GRA
100 1 _aGrant, Robert M.,
_d1948-
245 1 0 _aContemporary strategy analysis :
_btext and cases /
_cRobert M. Grant.
250 _a7th ed.
260 _aEngland :
_bJohn Wiley & Sons,
_cc2010.
300 _axvi, 926 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
520 _aGrounded in the latest research and illustrated with lively current case examples, this text introduces MBA and advanced-level undergraduates to the fundamental concepts and principles of strategy.
650 0 _aStrategic planning.
650 0 _aBusiness planning.
650 0 _aStrategic planning
_vCase studies.
650 0 _aBusiness planning
_vCase studies.
999 _c16960
_d16960