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020 _a9780273711568 (pbk.)
035 _a9780273711568
039 9 _a201207271527
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090 _a658.8 PRI
100 1 _aKotler, Philip.
245 1 0 _aPrinciples of marketing /
_cPhilip Kotler ... [et al.].
250 _a5th European edition.
260 _aHarlow, England :
_bFinancial Times Prentice Hall,
_cc2008.
300 _axxxv, 1020 p. :
_bcol. ill. ;
_c28 cm.
500 _aEdition for U.S. published under: Principles of marketing /
_cPhilip Kotler, Gary Armstrong. 12th ed., c2008.
504 _aIncludes bibliographical references and index.
591 _aL00517
_b08/01/09
_cBUS
_dUniversity Book Store
591 _aL00599
_b28/01/10
_cBUS
_dUniversity Book Store
592 _aSJY/004274
_b27/05/09
592 _aSJ005436
_b30/03/10
650 0 _aMarketing.
700 1 _aArmstrong, Gary
_q(Gary M.)
999 _c16798
_d16798