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| 005 | 20200206152720.0 | ||
| 008 | 100211s2004 maua b 001 0 eng d | ||
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| 090 | _a659.1 BEL | ||
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 | _a6th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _cc2004. |
||
| 300 |
_a779 p. : _bill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 591 | _dNtsc Book Supplies | ||
| 592 | _a10263 | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aSales promotion. | |
| 700 | 1 | _aBelch, Michael A. | |
| 999 |
_c16729 _d16729 |
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