000			01472nam a2200301 a 4500
001			vtls000016422
003			MY-PjKIC
005			20200206152204.0
008			120227s2011 sz a b 001 0 eng d
020			_a9782940411412 (pbk.)
020			_a2940411417 (pbk.)
039		9	_a201307051455 _bnorliday _c201203241438 _dnorliday _y201202271017 _zfaridah7
082	0	4	_a658.827 _222
090			_a658.827 AMB
100	1		_aAmbrose, Gavin.
245	1	0	_aPackaging the brand : _bthe relationship between packaging design and brand identity / _cGavin Ambrose, Paul Harris.
260			_aLausanne, Switzerland : _bAva Academia ; _aLa Vergne, TN : _bDistributed in the U.S. & Canada by Ingram Publisher Services, _cc2011.
300			_a[208] p. : _bill. (chiefly col.) ; _c30 cm
490	1		_aRequired reading range. Course reader
504			_aIncludes bibliographical references (p. 206) and index
520	8		_aThis text explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental concerns.
650		0	_aBranding (Marketing)
650		0	_aGraphic Design (Typography)
650		0	_aTrademarks _xDesign.
700	1		_aHarris, Paul, _d1971-
830		0	_aRequired reading range. _pCourse reader.
999			_c16258 _d16258