000			01166nam a2200301 a 4500
001			vtls000015931
003			MY-PjKIC
005			20200206151144.0
008			110511s2012 ohua b 001 0 eng d
020			_a9780538473323 (hbk.)
020			_a0538473320 (hbk.)
039		9	_a201206251040 _bnorliday _c201202151717 _dnorliday _c201201120919 _drabihah _c201111181228 _dfaridah7 _y201105110933 _zfaridah7
082	0	4	_a659.111 _223
090			_a659.1 OGU
100	1		_aO'Guinn, Thomas C.
245	1	0	_aAdvertising and integrated brand promotion / _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
250			_a6th ed.
260			_aMason, Ohio : _bSouth-Western Cengage Learning, _cc2012.
300			_axli, 693 p. : _bcol. ill. ; _c28 cm. + _e1 computer optical disc (4 3/4 in.).
500			_aAccompanying CD-ROM held at Circulation Desk ; DD1831. (For Lecturers' Use Only)
504			_aIncludes bibliographical references and index.
650		0	_aAdvertising media planning.
650		0	_aBranding (Marketing)
650		0	_aAdvertising.
700	1		_aAllen, Chris T.
700	1		_aSemenik, Richard J.
999			_c15302 _d15302