000			01315nam a2200325 a 4500
001			vtls000014937
003			MY-PjKIC
005			20200206150948.0
008			100211t2009 000 0 eng d
020			_aISBN002206
035			_aISBN002206
039		9	_a201903211045 _bfaridah7 _c201006251616 _dfaridah7 _c201006251500 _dfaridah7 _c201002111642 _dVLOAD _y201002111458 _zVLOAD
082	0	4	_a659.1 _222
090			_aGD2009-11
100	1		_aChong, Kevin Kae Bin.
245	1	4	_aThe effectiveness of reinforcing a brand through celebrity endorsement : _ba case study of Pepsi and Adidas Hong Kong / _cby Kevin Chong Kae Bin.
260			_c2009
300			_a22 p. : _bill. ; _c30 cm.
500			_aLocated at Red Spot Room
502			_aDissertation (BA.(Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2009.
504			_aIncludes bibliographical references.
504			_aLevel 3 - Oct 08 cohort.
591			_dKBU International College. School of Design.
650		0	_aCelebrities _zHong Kong.
650		0	_aEndorsement in advertising.
650		0	_aMarketing.
690			_aDissertations, Academic _xKBU _xGraphic Design.
710	2		_aKBU International College. _bSchool of Design. _kDissertations.
710	2		_aNottingham Trent University. _kDissertations.
999			_c15126 _d15126