| 000 | 01088cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | vtls000002046 | ||
| 003 | MY-PjKIC | ||
| 005 | 20200206111602.0 | ||
| 008 | 100211s2004 njua b 001 0 eng d | ||
| 020 | _a0131230301 | ||
| 035 | _a0131230301 | ||
| 039 | 9 |
_a201007061546 _bnorliday _c201002111736 _dVLOAD _c201002111544 _dVLOAD _c201002111406 _dVLOAD _y201002111406 _zVLOAD |
|
| 090 | _a658.802 KER | ||
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aStrategic marketing problems : _bcases and comments / _cRoger A. Kerin, Robert A. Peterson. |
| 250 | _a10th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2004. |
||
| 300 |
_a696 p. : _bill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 591 |
_aL00184 _b03/05/06 _cBUS _dNtsc Book Supplies |
||
| 592 |
_a11189 _b16/05/06 |
||
| 650 | 0 |
_aMarketing _xDecision making _vCase studies. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 |
_aPeterson, Robert A. _q(Robert Allen), _d1944- |
|
| 999 |
_c1492 _d1492 |
||