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003			MY-PjKIC
005			20200206150616.0
008			100211t1998 000 0 eng d
020			_a9781861523716
035			_a9781861523716
039		9	_a201002111802 _bVLOAD _c201002111640 _dVLOAD _c201002111451 _dVLOAD _c201002111451 _dVLOAD _y201002111451 _zVLOAD
090			_a658.8342 FOX
100	1		_aFoxall, Gordon.
245	1	0	_aConsumer psychology for marketing / _cGordon Foxall, Ronald Goldsmith, Stephen Brown..
250			_a2nd ed.
260			_aLondon : _bInternational Thomson Business Press, _c1998.
300			_a286 p. : _bill.
520	1		_a"Consumer Psychology for Marketing offers a comprehensive, sophisticated treatment of consumer psychology. It tackles the subject directly from the viewpoint of marketing management, placing emphasis on market segmentation, product positioning and new product development." "The authors bring the first edition fully up-to-date to include the latest research findings for marketing decision-making. The text covers a wide range of material on the theme of personality and new product purchase, and includes an update on repeat-buying influences and the effects of the environment on influencing consumer choice."--BOOK JACKET.
591			_aL00573 _b03/10/09 _cBUS _dNtsc Book Supplies
591			_aL00517 _b08/01/09 _cBUS _dUniversity Book Store
592			_a15096 _b12/11/09
592			_aSJY/004147 _b05/03/09
650		0	_aConsumer behavior.
650		0	_aMarketing _xPsychological aspects.
700	1		_aGoldsmith, Ronald Earl.
700	1		_aBrown, Stephen.
999			_c14808 _d14808