000			01239ctm a2200313 a 4500
001			vtls000014869
003			MY-PjKIC
005			20200206150457.0
008			100211s2007 my a bm 000 0 eng d
020			_aISBN001166
035			_aISBN001166
039		9	_a201903151158 _bfaridah7 _c201007151508 _dfaridah7 _c201002111641 _dVLOAD _y201002111458 _zVLOAD
082	0	4	_a659.1/ _222
090			_aGD2007-02
100	1		_aAudrey Hannah Fernandez.
245	1		_a"Celebrity endorsement in Malaysia". _bHow do the famous faces become an effective marketing tool? / _cby Audrey Hannah Fernandez.
260			_c2007.
300			_ap. : _bill. ; _c30 cm.
500			_aLocated at Red Spot Room.
502			_aDissertation (BA. (Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2007.
504			_aIncludes bibliographical references.
591			_dKBU International College. School of Design.
650		0	_aCelebrities _zMalaysia.
650		0	_aEndorsements in advertising.
650		0	_aMarketing.
690			_aDissertations, Academic _xKBU _xGraphic Design.
710	2		_aKBU International College. _bSchool of Design. _kDissertations.
710	2		_aNottingham Trent University. _kDissertations.
999			_c14689 _d14689