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008			100211t1998 000 0 eng d
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090			_a658.049 BAR
100	1		_aBartlett, Christopher A., _d1943-
245	1	0	_aManaging across borders : _bthe transnational solution / _cChristopher A. Bartlett and Sumantra Ghoshal.
250			_a2nd ed.
260			_aBoston, Mass : _bHarvard Business School Press, _c1998.
300			_axxiii, 391 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
520	1		_a"With deregulation, privatization, and information technology transforming competition, the transnational model continually evolves. In a timely response to this dynamically changing business world, Bartlett and Ghoshal revisit their breakthrough concepts, updating the material with fresh examples drawn from today's leading global enterprises."--BOOK JACKET. "The second edition of Managing Across Borders builds on the authors' ongoing exploration of the transnational, with their current research extending and illuminating the findings of their earlier work. An entirely new section, "The Transformation Challenge," focuses on how several companies have implemented the book's concepts. We see firsthand the obstacles and opportunities to building an effective transnational organization. This new edition also includes an application handbook, a highly practical tool that helps readers translate the book's ideas into real-world action plans for their companies."--BOOK JACKET.
591			_dKoperasi Kedaibuku Universiti Malaya Bhd
650		0	_aInternational business enterprises _xManagement.
700	1		_aGhoshal, Sumantra.
999			_c14224 _d14224