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008			100211t1999 000 0 eng d
020			_a0714837989
035			_a0714837989
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090			_a741.6092 HEL
100	1		_aHeller, Steven. _9111
245	1	0	_aPaul Rand / _cSteven Heller ; foreword by Armin Hofmann ; introduction by George Lois ; essay by Jessica Helfand ; [research [by] Elinor Pettit [and] Georgette Ballance].
260			_aLondon : _bPhaidon Press, _c1999,.
300			_a255 pages : _billustrations (chiefly colour) ; _c30 cm.
505			_aRoutes : the boy art director Advertising : modernism comes to Madison Publishing : the play instinct at work Corporate identity : good design is good business Paul Rand : author Paul Rand : the modern professor /​ by Jessica Helfand.
520	1		_a"Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem solving' approach to design, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language."--BOOK JACKET. "Rand's career spanned almost seven decades and numerous chapters of design history. His own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work."--BOOK JACKET. "This detailed survey marks the first complete retrospective of Rand's powerful body of work."--BOOK JACKET.
591			_dEmo Book Services
592			_a19103
650		0	_aDesign _zUnited States _xHistory _y20th century.
650		0	_aCommercial art _zUnited States _xHistory _y20th century.
650		0	_aDesigners _zUnited States _xBiography.
650		0	_aRand, Paul, 1914-1996 -- Criticism and interpretation.
999			_c14008 _d14008