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| 090 | _a658.8 LAN | ||
| 100 | 1 | _aLancaster, Geoffrey. | |
| 245 | 1 | 0 |
_aEssentials of marketing : _btext and cases / _cGeoff Lancaster, Lester Massingham. |
| 250 | _a3rd ed. | ||
| 260 |
_aLondon : _bMcgraw-Hill, _c1999. |
||
| 300 |
_avii, 539 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xCase studies. |
|
| 700 | 1 | _aMassingham, Lester. | |
| 999 |
_c1393 _d1393 |
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