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| 008 | 100211s2001 maua b 001 0 eng d | ||
| 020 | _a0071180397 | ||
| 020 | _a9780071180399 | ||
| 035 | _a0071180397 | ||
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| 090 | _a658.8342 HAW | ||
| 100 | 1 | _aHawkins, Del I. | |
| 245 | 1 | 0 |
_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, Roger J. Best, Kenneth A. Coney. |
| 250 | _a8th ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _cc2001. |
||
| 300 |
_axxiv, 776 p. : _bcol. ill. ; _c26 cm. |
||
| 490 | 0 | _aIrwin/​McGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 592 | _a20490 | ||
| 592 | _a20411 | ||
| 650 | 0 |
_aConsumer behavior _zUnited States. |
|
| 650 | 0 |
_aMarket surveys _zUnited States. |
|
| 650 | 0 |
_aConsumer behavior _zUnited States _vCase Studies. |
|
| 700 | 1 | _aBest, Roger J. | |
| 700 | 1 | _aConey, Kenneth A. | |
| 999 |
_c13044 _d13044 |
||