000			01307ctm a2200325 a 4500
001			vtls000014871
003			MY-PjKIC
005			20200206144507.0
008			100211s2007 my a bm 000 0 eng d
020			_aISBN001168
035			_aISBN001168
039		9	_a201903151159 _bfaridah7 _c201007160938 _dfaridah7 _c201002111641 _dVLOAD _y201002111458 _zVLOAD
082	0	4	_a658.8342/ _222
090			_aGD2007-04
100	1		_aTan, Woan Shin
245	1		_aFrom cartoon to product branding : _ba study to investigate how Mickey Mouse is impacting on young consumers' lifestyle in Asia / _cby Tan Woan Shin.
260			_c2007.
300			_a31 p. : _bill. ; _c30 cm.
500			_aLocated at Red Spot Room.
502			_aDissertation (BA. (Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2007.
504			_aIncludes bibliographical references.
591			_dKBU International College. School of Design.
650		0	_aBranding (Marketing).
650		0	_aCartoons And Caricatures.
650		0	_aConsumer Behavior _zAsia.
650		0	_aMarketing _xSocial Aspects.
690			_aDissertations, Academic _xKBU _xGraphic Design.
710	2		_aKBU International College. _bSchool of Design. _kDissertations.
710	2		_aNottingham Trent University. _kDissertations.
999			_c12988 _d12988