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| 090 | _a658.8 JOB | ||
| 100 | 1 | _aJobber, David. | |
| 245 | 1 | 0 |
_aPrinciples and practice of marketing / _cDavid Jobber. |
| 250 | _a3rd ed. | ||
| 260 |
_aLondon : _bMcGraw-Hill, _c2001. |
||
| 300 |
_axxiv, 823 p. : _bill. (chiefly col.) ; _c27 cm + _e1 computer optical disc (4 3/4 in.). |
||
| 500 | _aAccompanying CD-ROM held at Circulation Desk ; DD722, DD723, DD724, DD725. | ||
| 538 | _aSystem requirements for accompanying CD-ROM: IBM PC or compatible with Web browsing facilities. | ||
| 592 | _a01697 | ||
| 650 | 0 |
_aMarketing _zEurope _vCase studies. |
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| 999 |
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